The humble press release is an announcement, official business statement, or news story. And it is easily overlooked as a marketing tool. At a glance, it’s not difficult to see why they fall by the wayside in modern internet marketing and SEO campaigns; there are so many ways to boost your brand.

Articles, videos, social media posts, infographics, banner ads, and blog posts are some of the most famous avenues to build a marketing campaign. When created with quality and deployed effectively, all this content can capture the attention of buyers in targeted spaces online.

By comparison, a release seems almost outdated. Why would a business bother with a simple media announcement when trying to gain meaningful marketing results and genuine engagement from prospective customers? magoda