The Internet is an integral part of everyone’s life. Professional SEO services come in handy no matter what the situation is. Even if someone buys something from an offline store, there are high chances that they will look up the internet to know more about it. In a way, the internet affects the buying decision. Therefore it will be a mistake for any business to overlook the digital market place. Businesses want to know that the time and financial investment they make will give them a strong return both now and in the future. Here is what every organization should know about the importance of SEO. Organic search is the main component that results in a business’s website performance. It also plays a vital role in determining buyer funnel and ultimately getting users to navigate to the landing page. It is also very important to play by the rules set my Google as it owns 75 percent of the overall search market.